Mission & vision

Our mission

We believe in the power and urge of good food for a sustainable world.



We make good food for a sustainable world available, by developing, producing and selling good food made with respect and love for humans, animals and nature.


We make people aware about the power of good food for a sustainable world, by sharing knowledge and inspiration throughout our impact programs.

Social venture

Using business as a force for good
Since the end of 2018 de Smaakspecialist is the proud owner of a B Corp certificate. De Smaakspecialist has been certified by B Lab as having met rigorous social and environmental standards which represents our commitment to goals outside of shareholder profit. The B Corp Certification is for the whole of our business and covers five key impact areas of Governance, Workers, Community, Environment and Customers. The certification process is rigorous, a company has to score over 80 and provide evidence of socially and environmentally responsible practices – including energy supplies, waste and water use, worker compensation, diversity and corporate transparency. To complete our certification, de Smaakspecialist has legally embed its commitment to purpose beyond profit in our company articles.

Read more about B corp.

Our vision

  • Passion for nutrition

    We honestly believe in the power of nutrition and believe that this can be of great influence on the health of humanity and the world. As a part of our job we also love to educate our customers in this area where questions are asked.

  • The customer

    We are there for the customer. We think it is very important to keep the customer happy, they are after all the reason that we are doing this. So if a customer is unsatisfied we are happy to receive any questions. If you would not recommend our products to friend of family we would also like to hear this from you!

  • Create availability

    A healthy life should be in reach for everyone. We do our utmost best to contribute to a healthy world by keeping our prices sharp, of course keeping in mind human, nature and the environment.

  • Innovative

    We want to go with the times and achieve this by keeping a steady eye on developments and needs or wishes in the market. Do you have any tips or comments? We would like to hear them all!

  • The world is at our feet

    It is our responsibility to take good care of the earth, she is everything.  So in the choices that we make we always keep the health of the earth in mind.

  • Highly valued quality

    Our goal is to get organic products highly praised for their quality on the market. We want to make the best products available to our customers made with respect for humans, animals and nature.