De Smaakspecialist becomes exclusive distributor of Happy Coco

Benelux distributor for vegan dairy variants from Happy Coco

Happy Coco is thé brand in plant-based organic dairy products based on – mainly – coconut. Vegan, organic, fair prices and CO2 neutral. And above all very tasty. We are proud to announce that de Smaakspecialist will become the exclusive distributor of Happy Coco for the Benelux market. The collaboration will be officially signed by both parties during the Biobeurs of Bionext.


Vegan, organic and tasty

The name says enough. Happy Coco wants to create a positive impact through a joyful approach to vegan dairy alternatives, and create a happy vegan family of tasty products. The colourful package designs and different flavours ensure an attractive range. The assortment de Smaakspecialist offers includes classic yoghurt variants, various fruity flavours and premium desserts. For example, a vanilla yoghurt or yoghurts with a refreshing fruity layer on the bottom. Of course, all products are completely plant-based and organic. Good for yourself and good for the world.

Together for a better world

Happy Coco was founded by the conviction to bring very tasty vegan and organic dairy alternatives to the market, respecting the global ecosystems and the natural balance of our planet. Happy Coco brings this to action by operating CO2 neutral and sustainably, from using biodegradable packaging to planting trees. The brand’s mission and way of working fits well with the mission and vision of de Smaakspecialist.

Pieter Dirven, founder of de Smaakspecialist: “By offering Happy Coco in the Benelux, this new distribution brand contributes to our mission to make good food more accessible. Therefore we are very proud to work with this label. It is a perfect addition to our current vegan fresh range, consisting of meat substitutes, cheese substitutes and vegan tapas.” The entire vegan fresh assortment of de Smaakspecialist, including Happy Coco, can be tasted at the Biobeurs in de Brabanthallen on 18th and 19th January.


Are you interested in the Happy Coco products? Contact us via