De Smaakspecialist acquires Purefood Consenza

From the beginning of April, the brand Consenza is part of the portfolio of de Smaakspecialist. The acquisition of the brand has been successfully completed by both parties.

The takeover was announced today by Pieter Dirven, founder of de Smaakspecialist. “The brand fits in well with the organization’s strategy,” says Pieter. “It offers an extension of our range in the Health Food category, specifically aimed at gluten-free.” For de Smaakspecialist, it is a new segment and therefore complementary to the brands Smaakt, BioToday and RAW Organic Food. Furthermore, the synergy benefits in the areas of purchasing, production and also sales played a role in the takeover.

Assortment brand Consenza
Consenza has a wide and accessible range within the gluten-free category. Helene Lokhoff (Product Development): “The further development of the range with the ambition: the tasteful and responsible choice within gluten-free, will be central in 2020. With this we want to match the milestones of de Smaakspecialist: organic products and without added refined sugars.”
Website of Consenza

Team Purefood Consenza continues
The Consenza team is also very happy with the affiliation with de Smaakspecialist. “Consenza is a beautiful brand that has been renowned over the years in the Gluten-free category. The brand is ready for the next step, both in terms of positioning and range. De Smaakspecialist is with its knowledge and experience and sustainable philosophy the ideal partner to realize these ambitions. “I am proud to be part of this together with the team”, says Rene van Voorst (Sales Manager Consenza). Together with the team, Rene will continue the work that has been built up, thereby continuing to manage and further expand the (international) customer portfolio of Consenza.

About the Smaakspecialist
De Smaakspecialist is an organization with a mission: We believe in the power and need of good nutrition for a liveable world. Accessibility and awareness are central to this. We make good food accessible to a liveable world, by developing, producing and distributing good food with respect and love for people, animals and nature. We make people aware of the power of good nutrition for a livable world, by sharing knowledge and inspiration in impact programs. Our three main brands are BioToday, Smaakt and RAW Organic Food. Our impact projects KidsProef, Organic Kitchen and Bio Proeflokaal make a substantial contribution to this.

Would you like to receive more information about Consenza and the assortment? Feel free to contact Anna Hoorneman: